Universal Acoustics Italian Distribution announcement

January 2015

International Distributor News


MidiWare has headquarters in Rome plus a local sales office and demo space in the Lecco area close to Milan. Established since 1986 MidiWare is now recognised as one of the leading pro-audio distribution companies in Italy having supported a rosta of high-end brands which has steadily grown to now include Genelec, SSL, RME, Moog, Resident Audio, Rupert Neve, sE, Novation, Warm Audio and Waldorf in both the professional and MI segments.

Counting on over 28 years of experience, MidiWare gained a highly respectable reputation with customers, national dealers and manufacturers for operational results, reliability and overall professionalism. The Midiware team is made up of people who combine a solid expertise with passion and dedication for the products they represent, and this is reflected in the excellent results that they deliver to both customers and suppliers who they prefer to consider as 'partners'.

For more information on MidiWare, please visit www.midiware.com

Midiware Italy

Why did you decide to distribute Universal Acoustics in ITALY?

MidiWare CEO Francesco Borsotti explains

MidiWare CEO Francesco Borsotti commented on the new distribution arrangements in Italy for Universal Acoustics:

"Our success is due to our team of highly skilled people committed to the company and to the prestigious brands we represent. That's why we are very happy to add such an important and well established brand to our portfolio. We have several years experience in dealing with the acoustic demands of our customers but following the addition of Universal Acoustics to our portfolio we now have the necessary product range to confidently serve and address many applications such as the project studio and home recording markets, broadcast, Post-Pro and system Integration with one of the best designed brands from one of the World's leading manufacturers in the acoustics solutions market.

We are extremely proud to have been selected as Universal Acoustics exclusive partner for Italy and look forward to a long and prosperous co-operation"

How do you see the potential for growth and demand for acoustic room treatment products in Italy?

"We are confident that the Universal Acoustics range of cleverly designed solutions will change the way the Italian market perceives Acoustic treatment and we are particularly comfortably assured knowing their entire range is manufactured in the UK to such high standards and specifications."

Universal Acoustics' Paul Eastwood comments

We have previously worked with distributors in Italy but unfortunately none had the capability to really drive the brand. Franceso and his team at MidiWare are without doubt one of the most professionally focused, dedicated and highly reputed distributors we have come across in recent times so we have total confidence that especially in the difficult economic climate they are the company we can trust to truly establish our brand in Italy. Unlike many professional audio distribution companies within the important Italian market MidiWare totally understand the importance of acoustic treatment and they have the technical expertise and necessary resources to identify and fulfill their customer's demands. We are therefore thrilled to have made this new appointment."

MidiWare S.r.l,
Via Cassia 1081, Rome, 00189, ITALY n


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